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Vital Choice Launches 'Featured Catch'

The premium food brand is spotlighting those fisheries that bring you the highest quality fish from around the world. Without them, we'd be lost at sea.

Jason Stahl

Feb 24, 2024

When Vital Choice launched in 2001, it quickly became known for offering the five types of salmon caught in the pristine waters of Alaska. Over the years, it expanded its "catch," reeling in cod, sablefish, halibut, and crab, to name a few.

The premium food brand continues to raise the bar by sourcing from not just Alaska's, but the world's best fisheries. Starting in March 2024, Vital Choice is beginning "Featured Catch," a series that each month tells the story of a single fishery and how it brings you the highest quality fish, like cod from Alaska or Chilean sea bass near the Falkland Islands.

Featured catch with a person holding a salmon filet with lemon and herbs on a wooden board.
I'll never get "board" eating Sockeye salmon, July's featured catch.

Whether family-owned or in collaboration with indigenous people committed to environmental stewardship, these fisheries are renowned for blending traditional and modern fishing techniques. Their resilience against the elements is showcased in the challenging waters of all the way from the Bering Sea down to the Southern Ocean.  

Employing sustainable harvesting methods, these fisheries prioritize preserving the quality and integrity of their catch. Swift freezing, sometimes conducted right on board, ensures that you can savor the finest seafood on the planet. Not only do you enjoy exceptional taste, but you can also take pride in knowing that your choice aligns with responsible and environmentally conscious practices.

From ocean to port to right to your plate, without these fisheries, we'd be lost at sea.

Featured Catch of the Month

February’s Featured Catch: Tinned Fish
March’s Featured Catch: Shrimp
April's Featured Catch: Halibut
May's Featured Catch: Copper River King Salmon
June's Featured Catch: Copper River Sockeye Salmon
July's Featured Catch: Sockeye Salmon From Bristol Bay
August’s Featured Catch: Chilean Seabass
September’s Featured Catch: Sablefish
October’s Featured Catch: Wild Alaskan Coho Salmon
November’s Featured Catch: Golden King Crab

Photos courtesy of Alaska Seafood Marketing Institute.